Drive Sales Performance

We help our clients define the value of their offering and provide the corresponding sales tools to communicate that value proposition.

Through the deployment of lead generation value calculators, consultative selling ROI calculators, TCO calculators, desktop news widgets, interactive white papers and other new media sales enablement tools, our clients are able to attract more qualified prospects and close more deals.

ROI-based Selling Is Effective

• Information Week: 80% of buyers found that calculating the ROI on a project was very useful
• Information Week: 45% of buyers said that senior management required the ROI on a project
• IDC: $1 million investments have an average selling cycle of 18 months but once the buyer could measure the financial impact, nearly two-thirds of the closed deals did so within 6 months (a 67% decrease in the sales cycle)

Our clients have consistently shown that by using value calculators in their sales process they can drive sales performance

• Generate additional qualified leads through interactive, web-based value calculators
• Shorten the sales cycle by creating a better business case up front
• Close more deals by focusing the customer dialog on business value

• Brand-The-Buzz Widget
• Lead Generation Calculator
• Product/Solution ROI Calculator
• Complex Solution ROI Calculator
• Sales Kit
• Value Proposition Development